Insights
Field notes from the answer era.
Honest writing about Share of Model, generative engine optimization, and how we're seeing brands win — and lose — visibility inside AI answers.
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GEO July 2026 · 6 min readWhy GEO AI Visibility Is a Measurable Growth Channel
GEO AI visibility determines whether AI models name your brand when buyers ask for recommendations. This piece shows you exactly what to measure and where to start.
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Strategy May 2026 · 8 min readGEO vs SEO: where they overlap, where they don't
Most teams already have an SEO motion. Here's exactly which parts carry over to AI search, which parts have to be rebuilt, and what to ship first.
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Concept May 2026 · 6 min readWhat is Share of Model — and why it's the new SOV
Share of Voice was about media spend. Share of Model is about which brands AI considers obvious. Here's how to measure it without fooling yourself.
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